Mockery Blog » marketing

Make something great. Tell people about it. Do it again.

Joel Anair — Wed, 14 Oct 2009 23:05:54 +0000

Really cool and interesting post by Derek Powazek here:

http://powazek.com/posts/2090

The gist is that SEO is not a valid field in and of itself and that good content will rise to the top naturally. Google works all on its own, and part of Google working is not requiring (or allowing) gaming by SEO goons.

Also of note is that traffic is increasingly driven by social media, which I have to imagine is harder to game as it is driven by real people. So the advice is doubly valuable there.

Getting the word out is pretty neat.

Joel Anair — Wed, 07 Oct 2009 01:21:39 +0000

One of the scary things about the Internet is the toothpastiness of it: once something’s out there it’s out there and there’s no getting it back in. A lot of folks out there no doubt regret posting some things that they can never take back.

When it comes to getting the word out about, oh, a sweet new piece of software, that permanence is actually a really good thing. Every mention of Mockery builds upon the others, and we can see that reflected in the referring URLs. It’s pretty cool to see the word spreading.

You may have noticed that we’re pretty new to the magical world of marketing. Turns out it’s fun. Who knew?

Help from the Joel On Software discussion boards

Joel Anair — Mon, 28 Sep 2009 22:22:43 +0000

I posted a link to the site today with a request for comments to the Joel On Software Business of Software discussion group.

I got a couple of comments in the thread and a couple more via email, and even one through UserVoice. Very nice, and big thanks to everyone who helped out with comments.

What’s the point? Well, if you’re a developer or have a startup, I strongly suggest that you post a link at the JOS boards. It’s been a pretty exciting day for me.