One of the scary things about the Internet is the toothpastiness of it: once something’s out there it’s out there and there’s no getting it back in. A lot of folks out there no doubt regret posting some things that they can never take back.
When it comes to getting the word out about, oh, a sweet new piece of software, that permanence is actually a really good thing. Every mention of Mockery builds upon the others, and we can see that reflected in the referring URLs. It’s pretty cool to see the word spreading.
You may have noticed that we’re pretty new to the magical world of marketing. Turns out it’s fun. Who knew?